The top destinations of 2015: A new approach to listicles

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The top destinations of 2015: A new approach to listicles

by Jason Clampet on

Robert Reid is one of my favorite travel experts in print or in person, even if he rarely manages to ever stay true to the title of his “76-Second Travel Show.”

Last year he wrote a story for our big sister site Skift about the trends driving different publications’ picks for their respective 2014 top destinations lists. It boiled down to three main angles:

The most popular pick for editors is a place linked to a specific event, anniversary or news-related topic, like the World Cup or the 100th anniversary of WWI (almost half of the total). Next are secondary destinations that appear overdue for a shout-out (over a quarter of the total, including destinations like Nicaragua’s Little Corn Islands, or Puglia, Italy).

Last is almost destination-agnostic, lists of new hotel sites or tours to plan a trip around (25% of the picks, including all of AFAR’s list).

Yesterday he posted his pre-emptive list of top destinations for 2015 — but not really. Instead of a the typical smattering of unexpected locales, under-appreciated gems, and revarnished classics, Reid instead explained a more interesting approach to helping others figure out the top destination that may be just right for them.

Watch below for his three pieces of advice.

Tags: lists, michigan, top destinations

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